Behind the Build: What We’ve Done & Who We’ve Helped
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Fuel Price SIGN Automation System
Before Working With Us:
Citgo was relying on manual fuel price changes, requiring physical updates to signage whenever prices shifted. This was a time-consuming and error-prone process that caused delays and operational inefficiencies at the station level.
Client Need:
They needed a smarter, faster solution to update fuel prices across digital signage in real time, without the need for manual labor or delay.
What We Did:
Melden Tech designed and implemented an automated fuel price update system, converting the manual signage into a centralized, digital solution. This allowed the fuel station staff to be completely hands off since prices instantly updated from the corporate office system dashboard.
The Results:
Fuel prices now update automatically within seconds
Reduced human error and labor time
Improved station efficiency and pricing accuracy
Set the foundation for broader digital system upgrades across additional locations within the market
Do you need something like what we did for Citgo?
If you’re still relying on manual processes for things that could be automated, we can help you streamline with custom-built systems. From inventory displays (like fuel price signs) to internal workflows, our tech-first solutions can save your team time and reduce costly errors.
Automated Application & Program Management System
Before Working With Us:
Black Girls In Cyber was managing its CompTIA Certification Prep Cohort applications manually. From collecting applications to scheduling interviews and following up with accepted participants, the team was overwhelmed with time-consuming, repetitive tasks, especially given the scale of their 6-month cohort program.
Client Need:
They needed a fully automated, user-friendly application process that would:
• Streamline applications and approvals
• Schedule interviews with approved applicants
• Keep participants engaged and on track throughout the program
• Reduce manual follow-ups and admin overwhelm for the BGiC staff
What We Did:
Melden Tech built a custom CRM and automation workflow that handled the entire application and onboarding lifecycle from the initial application form to the post-interview follow-up and check-ins throughout the 6-month cohort.
We also created step-by-step training videos and email walkthroughs to ensure the team could confidently manage the new system long-term.
The Results:
A fully automated application + interview flow that runs 24/7
Timely, consistent communication with applicants and cohort members
Significant time savings for staff, giving them space to focus on community impact
Improved participant experience and program engagement
Do you need something like what we did for Black Girls In Cyber?
If you run a nonprofit or an exclusive, in-demand training program, we can help you automate applications, interviews and check-ins to keep things running smoothly, without overwhelming your team. Systems like this give you time back to focus on impact.
Digital Admissions Transformation
Before Working With Us:
The admissions team at Embry-Riddle Aeronautical University was managing a manual, paper-based application process. This created inefficiencies in review timelines, document tracking and internal coordination, especially with the growing number of applicants.
Client Need:
The university needed a digital transformation of its admissions system that would eliminate paper handling, reduce processing time and make it easier for the admissions team to access and evaluate student files.
What We Did:
Melanie Oates led an 8-person team to digitize the entire admissions process, including:
• Designing and implementing a digital filing system
• Integrating OCR (Optical Character Recognition) for searchable document storage
• Utilizing document management software to automate routing, review, and archiving
• Training internal stakeholders to confidently adopt the new system
The Results:
A fully digitized admissions workflow across departments
Faster document retrieval, fewer misplaced records
Increased collaboration across review teams
Significant reduction in manual errors and processing delays
Do you need something like what we did for Embry-Riddle?
If your team is managing data manually or buried in paper processes, it’s time to go digital. We design document management and automation systems that bring efficiency, speed and clarity to your workflows at scale.
Project Management System REVAMP
Before Working With Us:
The residential development construction team at K. Hovnanian Homes was managing projects with manual Excel spreadsheets, which made it difficult to track progress, timelines, and team responsibilities across complex builds.
Client Need:
They needed a centralized, dynamic project management solution that could improve visibility, accountability, and workflow across departments—without adding unnecessary complexity.
What We Did:
Melanie Oates led the implementation of a custom Asana workspace, tailored to the needs of the residential development team. Key features included:
• Timeline-based project templates for consistent tracking
• Task dependencies and automated updates to prevent project delays
• Role-specific views to streamline communication across departments
• Custom fields and tags to align with construction phases and milestones
The Results:
A fully scalable, user-friendly project management system
Improved task tracking, timelines, and internal accountability
Reduced project delays through dependency management
Elevated operational visibility for team leads and executives
The Biggest Takeaway for This Client:
This shift from outdated spreadsheets to a collaborative digital platform transformed how the construction team planned and executed their projects.
Do you need something like what we did for K. Hovnanian Homes?
If your team is managing projects in spreadsheets or disconnected tools, we can help you transition to a scalable, collaborative project management system, just like we did for their construction team and stakeholders.
Donation Management System for Global Giving
Before Working With Us:
Springs of Living Water Church supports a school in Kenya but struggled to collect, track, and manage donations efficiently. Their previous system lacked visibility, automation, and donor engagement tools—resulting in missed opportunities and manual tracking headaches.
Client Need:
They needed a user-friendly donation platform that could:
• Accept contributions seamlessly
• Track donor data and giving history
• Automate receipts and follow-ups
• Build trust with supporters through transparency
What We Did:
Melden Tech implemented a full donation CRM system, tailored to their fundraising goals and international mission. We:
• Set up custom donation forms and campaign pages
• Integrated automated donor receipts and follow-up emails
• Built donor tracking and reporting tool
• Customized branding to match the church’s voice and mission
The Results:
A centralized, branded donation system available 24/7
Increased donor confidence through professional follow-up and clarity
Increased collaboration across review teams
More time and energy for the church to focus on its mission, not admin work
The Biggest Takeaway for This Client:
This system continues to support a school that’s changing lives across the world, proving that the right tech doesn’t just save time, it multiplies impact.
Do you need something like what we built for Springs Springs of Living Water?
If you’re a church or nonprofit struggling to manage donations, we can create a seamless giving system that supports your mission, builds donor trust and gives you clarity of the transactions going on behind the scenes.
Marketing Funnel, Automation & Client Management System
Before Working With Us:
Courtney Burnett, a passionate parent advocate and founder of IEP in a Day™, had a powerful program, but lacked the systems to market it effectively and manage the client journey from lead to delivery. Her platforms weren’t connected, and much of her communication had to be done manually.
Client Need:
She needed a strategic, done-for-you setup that could:
• Attract and nurture leads with a freebie
• Deliver her program smoothly
• Manage client bookings and communication
• Tie together her systems for a seamless workflow
What We Did:
Melden Tech built a complete marketing and client management system, including:
• A high-converting landing page for her freebie and program promotion
• A 14-day email nurture sequence to build trust and encourage conversions
• A fully customized Dubsado setup for scheduling, contracts, onboarding and offboarding
• Integration between Dubsado and Kajabi for smooth course access
• A ManyChat automation that delivered her lead magnet directly to new subscribers via Instagram DMs
The Results:
A professional, branded system that elevated her online presence
Fully automated lead capture and nurturing via her marketing funnel (courtneyburnett.com/iep-in-a-day-live)
A connected backend that saved hours of manual communication
A better experience for both Courtney and her clients
The Biggest Takeaway for This Client:
Courtney now has the structure to grow her program, stay focused on advocacy and serve more families without tech overwhelm.
Do you need your program and offers launched the right way?
If you have a signature offer or coaching program but lack the systems to market, deliver and grow it, let’s fix that. We’ll help you launch with confidence through lead magnets, funnels, CRM automation and more!
Website, CRM Integration & Lead Magnet System
Before Working With Us:
Shulie Gibson, founder of The Speech and Voice Center of Houston, had a powerful signature coaching program that specialized in vocal conditioning and strengthening. But she was missing the digital systems to grow and scale her business. She had no website, no system for booking consultations and no way to manage clients and was relying on a Canva slide deck as her only online presence.
Client Need:
Shulie needed an end-to-end client journey solution that would:
• Present her coaching offer in a professional, credible way
• Automate her consultation process
• Streamline client onboarding and management
• Create a lead capture system to convert audience members from her speaking engagements into potential clients
What We Did:
Melden Tech provided a full system build to support her growth, including:
• A professionally designed SquareSpace website to reflect her brand and expertise
• A complete client management system using Dubsado (scheduling, contracts, payments, forms and onboarding)
• Full integration between her website and Dubsado to automate lead flow
• Design and automation of a branded lead magnet system specifically for her speaking engagements
• A custom-designed lead magnet PDF
• A 7-day automated email nurture sequence to warm up new subscribers and convert them into consultations
The Results:
A professional, on-brand website that builds trust and credibility
An automated consultation and onboarding system that saves hours each week
A seamless experience for new leads from first interaction to booked call
A tailored lead magnet funnel that turns speaking engagement audience members into real client leads
Renewed confidence to grow her business and step further into her role as a thought leader
The Biggest Takeaway for This Client:
With these systems in place, Shulie now has a tech ecosystem including a website (shulundagibson.com) and CRM, that supports her mission and frees her up to do what she does best, which is to transform voices and empower confident communicators.
Do you need a system like Shulie?
Whether you're a coach, speaker or service provider with a signature offer, we can help you build the website, automations and lead magnet strategy you need to scale with ease, just like we did for The Speech and Voice Center of Houston.
Website Revamp, Lead Magnet System & Email Nurture Sequence
Before Working With Us:
Chardé Hollins, founder of Relevant Connections, a nonprofit and grant writing agency, had an existing website, but it lacked clarity. Because she served two distinct audiences (nonprofit partners and corporate training clients), visitors often left confused about who the services were for and how to move forward.
Client Need:
Chardé needed a website that clearly communicated her brand’s dual offerings, guided each audience down the right path and generated leads through strategic content and automation.
What We Did:
Melden Tech executed a full front-end and back-end system overhaul by doing the following:
• Restructured and redesigned the entire website for clarity and authority
• Added distinct pathways for her two core audiences (corporate and nonprofit)
• Designed a branded lead magnet tailored to her core message
• Built a 7-day email sequence that nurtures new leads, builds trust, and encourages action
• Strategically embedded the lead magnet to boost website conversions
The Results:
A professionally redesigned site that clearly speaks to both audience segments
Increased lead capture through a clear, value-packed freebie
An automated email nurture journey that educates and builds connection
A more confident and consistent online presence to support Chardé’s speaking and training opportunities
The Biggest Takeaway for This Client:
Relevant Connections now has a website (relavantconnections.org) and lead system that match the depth and power of its mission, while making it easier for the right people to take the next step.
Do you need something like what we did for Relevant Connections?
If you serve more than one audience or your website leaves visitors confused about your offer, it’s time for a strategic revamp. We’ll help you clarify your message, attract aligned leads and automate follow-up with ease.
Digital Forms, Internal Workflow System & Student Chatbot
Before Working With Us:
The Financial Aid Department at Xavier University was bogged down by paper forms, scattered communication and inefficient manual tracking. Staff were relying on email threads and spreadsheets to manage issues, which often led to missed updates, slow response times and frustration for both staff and students.
Client Need:
They needed a way to:
• Eliminate paper-based processes
• Reduce email overload and redundant manual tracking
• Improve internal issue tracking
• Create a better support experience for students
What We Did:
Melanie Oates led the digitization and system improvement efforts by:
• Transforming paper-based forms into digital, fillable and trackable formats using their existing software
• Designing an internal ticketing system to centralize issue reporting, track resolution status, and eliminate the need for back-and-forth emails
• Developing a custom student chatbot to provide instant answers to frequently asked questions and give updates on financial aid status
The Results:
Streamlined internal communication with a centralized issue tracking system
Reduced student service wait times by digitizing forms and automating responses
Less time spent on manual tasks for staff, allowing them to focus on higher-impact work
Improved student experience through 24/7 access to information via chatbot
The Biggest Takeaway for This Client:
This project helped the Financial Aid Department become more efficient, more responsive and better equipped to serve students at scale.
Do you need a system like what we created for Xavier University?
If your team is overwhelmed by manual processes and disconnected tools, we can help you digitize, automate and streamline your systems using the tech you already have, just like we did for Xavier’s Financial Aid Department.
EMV Upgrade & Software Enhancements Across 200+ Locations
Before Working With Us:
The Wills Group, which owns and operates over 200 Shell gas stations, needed to complete a system-wide upgrade to support EMV chip card functionality at the pump. Without this upgrade, they were at risk for increased fraud liability, compliance issues and missed revenue opportunities tied to card-based fuel purchases.
Client Need:
They needed a highly organized, technically skilled leader to:
• Implement all software enhancements needed for EMV compliance
• Collaborate with field technicians replacing physical pump hardware
• Ensure that over 200 locations transitioned successfully and efficiently
• Avoid penalties and optimize for early-completion incentives
What We Did:
Melanie Oates led the end-to-end EMV software upgrade process, including:
• Performing custom software updates and enhancements on fuel pump systems
• Coordinating closely with field technicians across 200+ gas stations
• Implementing a streamlined rollout strategy to reduce downtime and eliminate errors
• Maintaining detailed compliance documentation and internal reporting
The Results:
100% of Shell stations successfully upgraded to EMV functionality
Project completed six months ahead of schedule
Secured a $980,000 early-completion bonus for the company
Reduced fraud liability and ensured full industry compliance
The Biggest Takeaway for This Client:
This project demonstrated not only technical execution but high-level coordination and operational excellence at scale, delivering nearly a million dollars in additional revenue ahead of schedule.
Do you need something like this?
If you're managing a large-scale rollout or multi-location tech upgrade, we can help you deliver on time. With high-precision systems and expert project execution, we bring enterprise-level results without the chaos.
Website Design & Lead Magnet System for W.A.S.P. Software
Before Working With Us:
The owner of W.A.S.P. Software had developed a powerful custom platform for the security industry, but had no website, no lead capture process and no way to clearly explain what their product could do. Without a digital presence, the company was missing out on valuable leads and growth opportunities.
Client Need:
The founder needed a website that would:
• Position the software as a premium solution for security companies
• Educate potential clients on the features and benefits
• Provide a lead capture system to grow their contact list and book more demos
What We Did:
Melden Tech designed and developed a fully custom website for W.A.S.P. Software, including:
• A modern, conversion-optimized website to establish credibility and explain the product
• A free downloadable lead magnet to attract ideal clients and collect contact information
• Clean, professional design that aligned with the brand’s industry and expertise
The Results:
A professional online presence that builds trust and authority in the industry
A scalable system for generating and capturing qualified leads
A digital foundation the company can now grow and market from
The Biggest Takeaway for This Client:
Now, W.A.S.P. Software has a digital home (wasp365.com) that represents the strength of its product and a system to support growth in the competitive security software space.
Do you need a website like what we created for W.A.S.P. Software?
If you’ve built something amazing but don’t yet have the digital presence to match it, we can help. From websites to lead systems, we’ll give your product the platform it deserves and help you generate real results.
Automation Ecosystem & AI Agent Build
Before Working With Us:
Ei365, led by DB Bedford, is a leader in Emotional Intelligence coaching and training. While the brand had strong programs and a wide reach, the backend was a different story. Multiple disconnected platforms, manual processes and scattered systems made it difficult to launch offers, track leads, or scale efficiently.
Client Need:
DB needed a centralized system to:
• Track leads across multiple entry points
• Automate nurture and follow-up based on user behavior
• Launch offers faster and more efficiently
• Introduce AI to streamline conversations and improve user experience
What We Did:
Melden Tech built a full-scale infrastructure overhaul on Go High Level, including:
• Over 50 custom automations across the client journey, covering inquiries, follow-ups, nurture sequences, reminders and upsells
• Complete setup and optimization of Go High Level as the central system hub
• Design and launch of an AI Agent to interact with leads, qualify them, and route them based on interest
• Connected lead sources and offers under one roof for better visibility and efficiency
The Results:
A fully centralized tech ecosystem to manage all leads, offers, and client communication
50+ automated workflows that save hours of manual labor each week
An AI Agent that handles initial contact, FAQs and directs leads to the right offers
Faster launch timelines and a smoother internal process for DB’s growing business
The Biggest Takeaway for This Client:
Now, Ei365 has a powerful backend to match its bold vision and a tech stack that grows with the brand, not against it.
Do you need automation and a central technology solution like Ei365?
If your systems are all over the place, your follow-ups are manual and your tech feels like chaos, we can help. We’ll centralize your operations, automate your workflows and give you an AI-powered assistant that keeps up with your big ideas.
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