our work for melendez collegiate advising

From Outdated Website & Spreadsheets to Revenue Visibility and Structured Growth

Industry: College Recruitment & Transfer Advising

Scale Beyond Six Figures Without Working More Hours

Project Overview

Melendez Collegiate Advising located in southern Florida helps high school athletes, junior college athletes, and transfer students navigate the college recruitment process and secure athletic commitments.

As their client base grew, their brand presence and backend systems were no longer supporting their level of expertise or demand.

They needed both a stronger public-facing presence and a centralized system behind the scenes.

The Challenge

Their existing Wix website was outdated and did not reflect their authority in the recruitment space.

Behind the scenes, client and lead management relied on spreadsheets, text messages, and phone calls. There was no structured pipeline to track opportunities or manage inquiries clearly. This created:

Limited visibility into revenue opportunities

Manual scheduling and coordination

Disconnected client tracking

A brand presence that did not match their expertise

As inquiries increased, clarity decreased.

What We Built

We implemented a complete brand and systems transformation inside Go High Level, transitioning them from Wix to a more scalable platform. The project included:

A fully redesigned website aligned with updated branding

Strategic messaging and copywriting to establish authority

Integrated booking and scheduling system

Centralized CRM to manage leads and pipelines

Automated tracking of inquiries and opportunities

An e-commerce store for branded merchandise

Every stage of their client acquisition and management process was streamlined and connected.

The Results After Launching

Within the first month of implementation, Melendez Collegiate Advising experienced:

Over $70,000 in leads tracked inside their pipeline

Clear visibility into active opportunities

Reduced manual scheduling through integrated booking

Centralized client and lead management

Improved professional positioning in the marketplace

Instead of relying on spreadsheets and memory, their growth is now visible and measurable.

The Strategic Partnership Impact

Melendez Collegiate Advising moved from fragmented tools and outdated branding to a structured system that supports both authority and scalability.

They now operate with greater clarity, stronger brand presence, and improved revenue visibility creating a foundation for continued expansion.

Ready to Strengthen Your Systems?

If your business is growing but your systems are still manual or disconnected, it may be time to build something more structured.

Strategic technology partner for coaches, consultants, and service providers. We build systems that maximize your impact and minimize the overwhelm.

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